The Ford F-150 vs. The GMC Sierra 1500: Which Truck is the Best Fit for Brownwood Drivers

Are you in the market for a new truck, but having difficulty choosing between the many options? Well, for the truck shoppers that find themselves at this step of the process, we've highlighted a few of the ways that the 2018 Ford F-150, one of the toughest and smartest trucks available, beats out the competition, like the 2018 GMC Sierra 1500, in just about every way. If you're about to take the plunge, it can't hurt to do a little more research so that you don't regret your purchase.

Below, you'll find a run through of the areas we've found are most important to truck owners and how the Ford F-150 comes out the victor when compared to the GMC Sierra, so be sure to look through and give us a call if you have any questions!

Capability and Engines

A truck, and truck owners, need power to handle all the tough tasks you of your vehicle, from towing your boat to Lake Brownwood for a fishing trip to hauling dirt at the job site to exploring trails that other vehicles can't handle, and, however you cut it, the Ford F-150 has the advantage in this regard.

It has the more powerful engines, including a ridiculous 450-horsepower V6 with 510 pound-feet of torque in the Ford Raptor trim, and a more diverse engine lineup, including a diesel option that you won't find with the GMC Sierra. These engines and the sturdier frame of the Ford F-150 allow drivers to tow up to 13,200 pounds and haul payloads of 3,270 pounds with the rugged truck while the GMC Sierra tops out at 12,500 pounds towing and 2,250 pounds payload.

2018 Ford F-150 - Slide 30

However, raw power and hauling specs aren't the only areas that the Ford F-150 shows off its work-ready nature. Features like Pro Trailer Backup Assist™, dynamic hitch assist, and trailer detection with the Blind Spot Information System® make hitching on, towing, and parking your trailer much easier than doing so with the GMC Sierra, which doesn't offer similar features.

2018 Ford F-150 - Slide 69

Design and Comfort

Whether it's for passengers or cargo, the Ford F-150 has more room than the GMC Sierra, which means your family or crew won't feel as cramped and you can fit more tools for the job. In the largest cabs of each, the Ford F-150 has more rear legroom and a wider backseat, which also features a flat load floor and under-seat storage so that clutter doesn't build up. Plus, the Ford F-150 offers a range of features, from a remote release tailgate to ambient lighting, and more refined materials than what drivers will find in the GMC Sierra.


The Ford F-150 is one of the smartest trucks on the market, and, while you see some of that in its towing technologies, it really shines through when looking at the safety features, many of which the GMC Sierra doesn't offer. These include newer driver-assist safety features, like blind spot monitoring and rear cross traffic alert, to upgrades to traditional safety features, like the inflating rear seatbelts, which combine to make it a 2017 Top Safety Pick of the IIHS, an award not given to the 2018 GMC Sierra.

The Advantages of Owning a New Ford F-150 Are Even Easier to See at Our Brownwood Dealership!

We think that the benefits of purchasing a Ford F-150 over the GMC Sierra are quite clear, after all, only one was the 2018 Motor Trend Truck of the Year® (Hint: It's the one at our dealership). However, if you need more convincing or want to start the auto financing process, Big Country Ford Lincoln is the place to come, so feel free to stop in today!


Big Country Ford Lincoln

500 W. Commerce
Directions Brownwood, TX 76801

  • Sales: (325) 643-1651
  • Service: (325) 643-1651
  • Parts: (325) 643-1651


  • Monday 8:30am-6:30pm
  • Tuesday 8:30am-6:30pm
  • Wednesday 8:30am-6:30pm
  • Thursday 8:30am-6:30pm
  • Friday 8:30am-6:30pm
  • Saturday 9am-5pm
  • Sunday Closed
  1. Big Country Ford Lincoln

    500 W. Commerce
    Brownwood, TX 76801

    • Sales: (325) 643-1651
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